90 day coaching program to develop world class leaders. Choose your format: Group Masterclass or One-on-One.


9 Steps To Building A Rockstar Sales Team is a 90-day program where I teach sales leaders like you the proven skills, systems and tools to grow your sales team’s performance consistently, so you exceed your goals and max your bonuses with less stress and personal sacrifice.

This program is designed to give you the skills, systems and tools to become an impactful leader who drives increased sales, creates a culture of competitive brilliance & inspires their team to peak performance. It will transform you into the leader you’re truly capable of being now, and it will help you be recognized as a leader for future roles of higher responsibility within your company.

Whether you’re an aspiring leader, a novice leader or an experienced leader, we tailor the program to help you expedite your learning curve and get results quickly with less stress and personal sacrifice.

The program consists of…

• 9 live sessions via Zoom with Kathy reviewing each step of the 9 Steps To Leading A Rock Star Sales Team
• Additional weekly leadership lessons via videos and written instruction
• Extra resources and exercises for you to review and complete weekly





30 min


First, we reflect upon the implementation of last week’s lesson, then we discuss what worked, what didn’t work, and what we can do differently.

30 min


Next, I teach a new leadership lesson. We have candid Q&A about the systems, strategies and tools and how they pertain to you and your team.

30 min


Finally, we talk about implementation. Sometimes we practice and role-play the coaching sessions you would hold with your team to ensure positive outcomes.

Over the course of 3 months, I’ll share resources, accountability systems and best practices that I have learned and accumulated over 30 years as an executive sales leader, motivator and coach, allowing you to expedite your learning curve and see results immediately.

As a result of weekly reflection, interaction and practice, you’ll gain new clarity on your leadership role, manage your business more proactively and confidently and increase sales. The program will also give you fresh insights into the value you bring and help you own your leadership role.

Kathy’s 9 Steps to Leading a Rock Star Sales Team was an indispensable tool for me as I came into my new role as a sales leader. Kathy’s experience and wisdom in this industry is world-class, and having her one-on-one guidance to walk me through the topics helped me apply the lessons in ways I would have never been able to do if I were trying to figure it out on my own.

Her training is both inspirational and practical. I found myself equipped with real tools and insights that I could apply with my team from week to week. Thank you for your help, Kathy!

Reid NicholsonVP Sales, Stateson Homes, Blacksburg, VA


STEP 1 - Establish Your Personal Leadership Brand

A leadership role requires a keen awareness of your strengths and weaknesses. In this section you’ll take an assessment to identify your leadership strengths, and we’ll review the results and create an individualized action plan so you leverage your strengths and establish your leadership brand. For new sales leaders, this section reviews the steps to shift your actions and mindset from being a top producing sales person to becoming a leader of others who are top producers. We help you own your role as a leader and fine tune your leadership voice so you communicate authentically and exude executive presence. We teach a game changing perspective on time management and give you a proven system that you can implement immediately to manage your time efficiently so you remain focused on key income producing activities and proactively manage your business.

STEP 2 - Drive More Sales

Learn the 5-step blueprint to drive consistent sales so you exceed goals every month and do so with a team that is excited to come to work everyday. Learn the mission critical steps to setting expectations and positioning your team for success. Learn effective methods to hold your team accountable and inspire peak performance in each of your direct reports, so that you build a top producing sales culture without micromanaging them.

STEP 3 - Maximize Sales With Productive One-on-Ones

Time spent in the field in one-on-one coaching sessions with your sales team is the most impactful time you can spend. Learn the 3 different but powerful types of One-on-Ones to hold with your direct reports, and learn when each is necessary, what topics to cover, and how to effectively conduct these meetings. Learn the 5 Ps of a coaching session with your direct reports to ensure you’re maximizing the time you spend with them so you leave them focused and inspired.

STEP 4 - Learn Steps To Coach Often & Effectively

Learn how to coach effectively – whether in person or remotely. Learn how to observe them in action without undermining them. Learn how to give constructive feedback without demotivating them. Learn how to effectively use role plays to develop their sales skills so they produce more with less of your management time. Great coaching results in engaged employees, enthusiastic team players and peak performance. This essential lesson teaches the value and skills to be a great coach.

STEP 5 - Adapt Your Leadership Style

Understand YOUR natural leadership style – a coach, a delegator, a do-it-yourselfer, and learn the benefit of adapting your style to the style that best develops your direct reports, given their particular situation. Learn how to determine the type of direction and support each of your sales people needs. Learn how to identify what motivates each of them and what demotivates them. They are all different, and you have to manage them differently. You’ll learn skills to identify when and how to give direction, to give support, and when to get out of their way!

STEP 6 - Manage Performance Compassionately & Effectively

Learn skills to address under-performers quickly and compassionately. Learn the questions to ask and behaviors to observe to determine if underperformance is a training issue, a behavior issue, or a job fit issue, and learn how to address each behavior effectively. Learn how to conduct performance reviews that hold them accountable yet keep them motivated. Learn systems to inspire top producers to even higher levels of success. Learn best practices for keeping employees happy, engaged and not only retaining top talent, but attracting it.

STEP 7 - Engage, Energize & Empower Your Team

Learn the key elements that create an engaged team and promote peak performance. Learn the skills of servant leadership and the steps to empower your team. Establish the systems and mindset that will transform your team into a solution-oriented group of self-reliant, high-achieving sales professionals and get more results with less of your management time.

STEP 8 - Hire The Best & The Brightest

Learn how to hire the best and the brightest. Learn what characteristics to look for and what to stay away from. Learn questions to ask to identify sales talent. Learn tips for recruiting, conducting interview panels, assessing candidate responses. Learn how to establish an onboarding program to set your team up for success. Learn tips to create a culture that consistently recruits, trains and retains top talent.

STEP 9 - Create A Culture Of Competitive Brilliance

The best new home sales leaders master the skill of competitive community positioning. They create a culture of competitive brilliance where each sales team member is competitively brilliant and sells from a position of strength to maximize sales and profitability. Learn how to differentiate your product, how to create a compelling competitive advantage and how to communicate your advantages to drive more quality traffic and convert more leads more easily. We’ll review a checklist for strategizing underperforming communities so you quickly identify solutions to turn it around and position it as a winner and set your team up for success.

BONUS - Tips For Inspirational & Productive Sales Meetings

Sales meetings can make or break the culture of your sales team. Learn tips to make the meetings positive, motivating, informational and educational.

So you may ask…. Does this really work?


The result of our work is a shift in your mindset, teaching you skills and establishing systems that allow you to kick butt as a leader by developing your rockstar sales team, setting challenging yet attainable goals, creating systems of accountability, quickly addressing failures & celebrating successes.

When you create a culture of peak performance and develop a competitively brilliant team and properly position your products so that you drive quality traffic to your sales team, you begin to have FUN at work again, and so does your team.

I know. I was there. I did this. Thanks to more than 30 years of experience and the guidance of some brilliant mentors, I learned the systems needed to hire the best talent and how to inspire and empower them. We had fun. We worked hard. We achieved great success.

You can too.

Are you ready?



• Become confident in your leadership role
• Get results quickly & earn the respect of your direct reports, peers and managers
• Confidently identify performance issues and quickly address under-performers
• Learn best practices for conducting one-on-ones so you maximize your time in the field
• Develop a sales team that is motivated & achieves their sales goals
• New checklists that will help you troubleshoot underperforming communities
• Proven interview questions that will help you identify top talent
• Have big breakthroughs and ‘aha’ moments
• Be clear, concise & authentic in your communication
• Feel empowered and excited for your career
• Reduced anxiety & time off without feeling guilty
• Enjoy weekends without constantly checking your phone
• Proactively manage your business, allowing more quality time for strategic thinking and planning
• Enjoy a lucrative career
• Create healthy boundaries
• Specific tools, templates, and checklists so you can “just add water” to achieve improved results
• Time-saving tips that will reduce your time in the office
• Learn how to say NO gracefully
• Have time for guiltless self-care
• Build your business faster and easier than you thought
• Gain clarity on how to manage and develop top performers
• Have FUN at work again

Do you want to see if this will work for you?


How quickly can I expect results?

That depends on how quickly you can make the right inner shifts. Some clients are ready to go, will implement a few systems and are able to realize a difference in their effectiveness in a very short time frame, (sometimes even a few weeks) while others have a bit more work to do first. It also depends on how long you’ve been in your role, your previous leadership experience, the systems already available to you, the strength of your sales team, and your current level of competitive knowledge.

How can I guarantee that I will gain more efficiency in record time?

Do all of your homework. Be totally committed to your success. Understand that this is a process, a proven one, that works if you take action and implement all of the steps. All my clients who have diligently applied every step of the 9 Steps to a Leading a Rock Star Sales Team have seen an increase in their sales, productivity levels, and enjoyment in their work, in much less time than they would have on their own and have less anxiety in the process.

I cannot even begin to express to you how much I value our time together every time we have a scheduled training or one on one coaching with you. I am thankful for the investment Atlantic has made in my training and it’s even more exciting to see the progress in myself and in my recent sales results

Amanda BoyceCommunity Sales Manager

Will I recover the investment I put into this coaching program?

Yes, a resounding yes! Many clients are excited to report that they were often able to cover their investment within one month. I want you to stop reading for just one moment to ask yourself, “What is it worth to me to achieve my monthly sales numbers consistently?” Chances are, that amount will more than cover your coaching investment. Most likely, you will make 10 times what you invested in this program over the next year. The information and skills you learn with 9 Steps to Leading a Rock Star Sales Team will net you 100 times what you invest in the next 10 to 20 years…I’m just saying…. What you get in my programs (and my coaching) is a series of major breakthroughs that will move your business faster than you would on your own. Expect to get a lot of these as well as the resources, templates, and systems you’ve been looking for and haven’t found until now. That’s what you’re investing in, results, more revenue, more confidence, not just more “information.”

Can I contact your former clients to see what it’s like to work with you?

Yes, I encourage you to! Please look through all of my client testimonials. See which ones you feel drawn to, either because the person has gotten the results you want to get, or perhaps because that person is in a similar situation. Then feel free to email or call them and ask what they got from working with me and my programs.

Kathy Tucker is one of my best mentors and a person who knows how to make you accountable to yourself and to the people around them. Thanks for the years of wisdom. I would not be a good leader today if I did not go through the lessons with you at Ryan Homes many years ago.

John SeabackVP of Internet Sales, True Homes, Charlotte NC

I had the privilege of working as a new home sales consultant under Kathy Tucker. I cannot tell you how much I grew as a senior sales and marketing representative in new home sales and as an individual while on her team. With her 30 years of experience, it is truly remarkable to see her in action!

Amber WilcoxBroker/Realtor Remax, Charlotte, NC

Kathy is a commensurate professional. The Art of Professional Selling Workshop was fast paced with lots of energy and humor. She took the time to answer all questions and gave us just the right amount of time for role playing. Highly recommend her for your next training event.

David BoisvertCommunity Sales Manager

For more answers to frequently asked questions, like the following:

• Who are my typical clients?
• What makes me different from other Sales Leadership Coaches?
• What types of people do I work best with?
• For what types of professionals are these programs not going to work?


As VP of Sales and Marketing, Kathy brought great experience and leadership (to CalAtlantic ) and quickly established stability and structure. Some of Kathy’s strengths that I appreciate most are her positive, can do, upbeat attitude and her ability to balance this with a hard driving business focus. She is a true professional and demonstrates a consistent passion for her work and the teams that she leads.

Dave BullochDivision President, Mattamy Homes, Nashville, TN

I’ve worked with Kathy over the last year and participated in numerous workshops and one on one coaching and have seen fabulous results in my sales. What I like about working with Kathy is that she is always upbeat and professional. I have been in new home sales for 22 years and have had many successes, Kathy’s training has added a whole new layer to my sales technique that has allowed me to be even more successful and have one of my best years ever.

Cheryl JacksonCommunity Sales Manager, Atlantic Builders, Fredericksburg, VA

Kathy understands the challenges of the sales consultant role from personal experience and recognizes how to help the consultant find a resolution themselves through her leadership, ultimately fostering for their personal growth. She understands the power of hiring the right person for the job and is adept at identifying them. I would highly recommend Kathy to anyone looking for her leadership, guidance and coaching.

Lannie HallSales Consultant, Ashton Woods Homes, Raleigh, NC

Kathy has been instrumental in my career! She taught me her 9 Game Changers for sales leaders and gave me the tools and confidence to lead my team by helping me with creating a culture of competitive brilliance and positioning communities to sell, removing various obstacles for my team members and cultivating an environment of positivity and accountability! With her mentoring I have been able to establish a results-oriented, competitive yet collaborative team and I love being a sales leader!

Maria BansalSales Manager Essex Homes, Charlotte, NC

I had the privilege of working with Kathy as her partner when I was a new Sales Manager. While she was my partner, she also coached me on how to become a stronger sales manager, and I learned so much from her. KT is a tough interviewer and has a knack for identifying true talent. She was adept at identifying each individual‘s motivators and focused on them to help each achieve their personal goals. She built a strong team with a combination of holding them accountable and having a lot of fun!

Bill KaneVP and Division Manager, Ryan Homes, Greenville, SC

Kathy, based on everything I’ve read and heard about you, I know you’re the one I want to learn from! What are my options for getting started with you?

Congratulations on making a decision for success! I’m happy to work with you to achieve your business goals. The best way to work with me is in my 90-day program called 9 Steps to Leading a Rock Star Sales Team. Schedule a call with me today and we’ll discuss the best options for you.


OK, I’m ready to do this, but I have a couple
of additional questions. Can I call you?

Good, sounds like you’re ready to make a decision today that will change your future forever. Yes, if you have a couple of questions, sign up for a 30-45 minute FREE coaching call with me. This link will take you to my calendar so you can sign up for a time that works for you. You’ll be asked to answer a few short questions so we can maximize our time on the call. In this call we will chat about your current situation, what you want to accomplish and I will give you some FREE leadership coaching. You can ask any questions you have. I will also share additional info about the 9 Steps to Leading a Rock Star Sales Team and answer your questions. Then we’ll determine if the program is the right fit for you and if we are a good fit for one another.

Let’s schedule a call and I’ll be happy to answer your questions and walk you through the different options to see which one will be the very best for you. I can’t wait to see you succeed and am honored to be the one to help you. Let’s get going!

All the best to you,

Kathy Tucker

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